It’s an ad, for sure. But it’s also a statement. A commentary on the passing of the torch and how one athlete’s great feats inspires another to try for the same. Or better.
The latest Nike Golf marketing piece involving Rory McIlroy and Tiger Woods further illustrates McIlroy’s tie to the brand and how his signing with them two years ago was really about more than money.
Whatever the the situation, ultimately it’s a great piece of work. If you’re a fan of golf who grew up being inspired by heroes, it’s sure to give you a few chills.