October 6, 2014
With studies showing golf participation by women at about 24% with numbers hitting as much as 35% in some nations, Scotland is taking steps to grow the number of women visiting there to enjoy a golf break.
Current statistics show that just 12% of golf travelers to Scotland are women. The potential market is huge and largely untapped. Officials are stepping up to fight the stereotype that their country is not just a place for a "guys" trip and VisitScotland is launching a marketing campaign to push that message.
It is a timely campaign, especially given that the Solheim Cup will be played out in Perthshire late this summer. The PGA Centenary Course at Gleneagles will be the host to some of the best female players in the world this September 9-15th. With up to 100,000 attendees expected, many of them female golf fans, it presents an opportunity for the country to make a big push into the women's golf and travel market.
Tourism is a huge part of the Scottish economy and golf tourism alone brings in a reported £286 million annually. That number has been targeted to grow to £325 by 2020 so it makes sense to dive…
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