October 6, 2014
A month from today golfers will be able to put the new Callaway Golf Chrome Soft golf ball into play. On January 16 the product will be available at retail.
The build up for the ball has been that it will "redefine golf ball performance and change the category."
That remains to be seen and we've yet to test the product so we certainly can't provide much of an opinion on performance attributes, for now.
The company is leaning on two factors to give the ball a very soft feel yet still have high ball speeds - a new proprietary "SoftFast Core" with low compression and a cover made of "Tour Urethane".
The claim is that the 65 compression core is easy to compress for a soft feel and high spin around greens but that it's "fast" characteristics don't compromise distance.
Dave Bartels, Senior Director of Callaway Golf Ball Research & Development comments, "The SoftFast Core is a technology we've been working on for quite a few years that we finally feel like we've put it into a product that has tour level performance with a feel that's not been seen in the tour level,…
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