October 6, 2014
One of the strongest shoes for FootJoy in recent times is getting a fresh upgrade and adoption into their successful MyJoys customization program.
The FootJoy D.N.A (DryJoys Next Advancement), originally introduced to wide acclaim in early 2014, is getting some slight refinements in look and engineering and will now will part of the program that allows consumers to tailor the shoe to their preferred look in a choice of 14 million ways.
“We were faced with the challenge of how to make our most feature-laden golf shoe even better and I believe we’ve accomplished that,” said VP or Product Design and Development WW, Doug Robinson, “With influence from our leading Tour players we have upgraded the overall performance of the shoe while giving golfers the ability to add their own personal touch through the myriad of custom options in MyJoys.”
The new version of the shoe has a new toe profile that comes from the feedback on the top players on tour, an improved "SnugFit Tongue" for better adherence to the top of the foot, and an enhanced TourLock Cleat System.
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