October 6, 2014
Arguably, there has never been a more competitive time in the golf equipment market when it comes to drivers. There are a ton of quality ones available these days.
The golf club meant to be hit the longest way also tends to steer the ship when it comes to brand loyalty. It has proven to be the gateway of trust and as such, manufacturers work hard to make their latest creations are highly appealing, in hopes that it drives the golfer to select other clubs from within the brand.
But what happens if a company is best known for those other products? Irons, for example. Will consumers consider them a testament of brand quality and then consider a driver purchase from them?
Well, brand loyalty only goes so deep and if the driver does not bring performance benefits with it, it is unlikely to be considered. Even if golfers line every other clubs a company makes.
Mizuno - A Developing Driver Story
Back in the era when tee up money (money paid to tour professionals to play products) was not as prominent (late 1990's to early 2000's), Mizuno golf irons dominated the counts on the…
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