October 6, 2014
Another chapter is underway for one of the golf equipment businesses most iconic brands. Tommy Armour has had a storied past in the game, peaking in the 1990’s with some of the best-selling irons of all-time. The Tommy Armour 845 irons were snapped up by more than 600,000 golfers. Since then the brand had faltered but under a new owner and distribution system, it is being reborn in a manner more in line with the quality that it once represented.
*****’s Sporting Goods, one of the largest sporting goods retailers in the world, now counts the brand among its portfolio, and they have partnered with a subsidiary of the BMW Group, Designworks, to create a stunning new line of products. It includes drivers, fairway woods, hybrids irons, wedges, and putters, and Ottawa-based GolfWorks Canada will handle the operation of the brand in Canada.
Brendan Smith of GolfWorks Canada could not be more pleased about what the product offers for consumers.
"The product is built and designed to be as good or better than similar products from other top brands on the market but in some cases, for half the price or better,” shared Smith. “This new product takes the company…
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