October 6, 2014
Another set of irons from TaylorMade? Is this a problem...or a solution? The P760 irons are likely the latter.
On the surface an additional set of clubs seems to fly in the face of simplifying the landscape of product offerings for TaylorMade, but in fact the introduction of the P760 will actually serve to do that.
Internally it is easy for a company to keep cranking out products and be excited about it, but retailer confusion and consumer fatigue are real issues to consider.
It appears that TaylorMade had that in mind as the new irons serve to replace two other products and incorporate some of the best features from across all their irons to create an attractive combination. No need to cobble together a set with clubs from other models to achieve the same result.
Fitting Into A Big Space
The P760 irons effectively shoulder their way in to take up the largest space in the TaylorMade iron array, with the P790 and P730 models providing the book ends. The result is a set that keeps players from cobbling together a mixed bag from various TM models by blending all the best features in one new iron. The P750 and P770…
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