November 28, 2017
Anoraks, hoodies, joggers and fashion-forward Henley’s. Not the traditional softgoods announcement you’d expect from one of golf’s biggest apparel companies (Confession: I had to Google what an Anorak was). Yet that’s just what adidas Golf dropped on Tuesday, joining Nike and other notable golf apparel companies in the often polarizing ‘golf lifestyle’ category.
adidas understands the need for golfers to have a clothing option that offers flexibility and style, ie. your boss doesn’t need to know that you’re already dressed for your 3pm tee time.
adidas Golf creative director, Dylan Moore, cites design cues gleaned from consumers as a point of inspiration and notes that golfers today are a busy bunch “...Like everyone else, golfers live in a complex, busy world with many diverse interests. They expect more from less and demand performance out of what they wear. adicross provides it all; performance, comfort and versatility.”
And don’t let the adicross apparel stylings fool you, there is a lot of tech found in those urban-inspired designs:
- No-show technology: This sweat-wicking material found in the Henley, t-shirt and polo helps negate that old golfer tradition: poorly placed sweat stains.
- Nylon-spandex blend: This thigh-friendly fabric offers up durable and comfortable materials in the short and five-pocket…
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