October 6, 2014
For a few years now, the golf ball market has been a very busy one in the segment just below the premium products. Pushes by companies like Callaway, Bridgestone, Snell, and more have been clearly targeted on consumers looking for a decently performing soft ball, at a price more affordable than the top range.
While Titleist did have a strong stand in this area with the NXT Tour and NXT Tour S product line, the "newness" of the other brands along with on their extra emphasis made this a place where Titleist might have need a push with a fresh approach. Or should we say, a push back.
It seems that have delivered that with the introduction of the new Tour Soft golf balls.
The model touts a huge core and what the company claims is the softest ball in this category. That is bolstered by a new cover that includes four proprietary materials.
“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing.
“Ultimately, because of our exhaustive…
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