Ten years ago adidas Golf altered the course of their golf footwear business in a positive way. The catalyst was the introduction of the TOUR360 franchise of golf shoes.
Building on that decade they are now introducing the TOUR360 BOOST. It brings all the features of the TOUR360 to market along with the company’s latest technologies – full-length BOOST™ cushioning, a 360WRAP, and a dual-density 10-cleat puremotion® TPU outsole.
“TOUR360 broke ground when it hit the market in 2005,” said Masun Denison, Director of Footwear at adidas Golf. “Our challenge in creating the next generation was living up to the TOUR360 name. We took everything we’ve learned in the last 10 years including visual cues from prior models while utilizing materials and construction innovation to take the TOUR360 BOOST to the next level. It’s a culmination of years of technology, testing, insights and athlete feedback.”
Available January 8, 2016, the TOUR360 BOOST will be offered in four colourways and in medium or wide widths in Canada at an MSRP of $250. TOUR360 BOA BOOST, will be available February 1, 2016 in two colourways at an MSRP of $270.
We’ll have a deeper, 1st hand look at the product on Monday, December 14th, during an event in Toronto. Watch for related content on our social media feeds (Twitter, Facebook, Instagram, YouTube, and maybe even Periscope).