Philadelphia, Pennsylvania – TaylorMade Golf continues to re-ignite their product lines. The company is showing that short game will become a focus for them in the near future. That began here today in the greater Philadelphia region when they revealed their new TP Collection of putters to a small group of media for the first time.
With a nod to the “classic” designs that are part of the collection, the company chose to reveal the putters at a course of the same styling, the “classic” Philadelphia Cricket Club.
Six models of the putter were revealed with four intended for release in Canada at the beginning of March, 2017 and two more to follow soon after.
Bill Price, Senior Director of Production Creation for TaylorMade, says the collection could eventually grow to 8-10 models but all will have a common theme – precision.
“It’s a category that is all about authentic, timeless, precision models,” Price shared with Flagstick. “Everybody out there today has these classic models and about 60% of the golfers out there prefer that look but it’s all about the details that go into that. When you talk about the details it’s the finishing and the feel that the player wants.”
He adds, “At the end of the day we are a performance based company and that is driven by our insert. Our insert allows it (the ball) to get into a topspin and that keeps the ball on its path. The faster you get the ball into its topspin the more likelihood that you can get that ball into the hole.”
Within the first four models that will be at retail on March 3, 2017 in Canada (this December in the U.S.) are two blade (Soto & Juno) and two mallet (Mullen & Berwick) models. Each features a stainless steel 303 body that is cast then skim milled to shape the contours. It is the first time the company has used 303 stainless in their putter models. Two more mallet models, the Ardmore and the Chaska, will follow on March 31, 2017.
The Soto, Berwick, Chaska, and Ardmore will also be available in left hand.
Each of the putters is highlighted by the use of a Pure Roll insert with 45 degree grooves and polymer to promote less skidding and a solid feel. The insert is slightly firmer than the previously used Surlyn inserts used in some other TaylorMade models. The result is a more feel preferred by many players.
All models will be offered in 33″ lengths for custom order and standard models will be sold at 34″ and 35″ lengths.
With a standard Lamkin Sink Rubber grip they will retail at $259.99 while a $20 upcharge will get you a SuperStroke 1.0 GT Pistol Grip.
/ Scott MacLeod @Flagstick