The famous Titleist “Red Box” now contains a whole new ball.
The company has announced the new DT TruSoft, coming to Canadian markets next Spring – a mid-priced product with extreme softness characteristics.
“DT TruSoft is the latest generation of Titleist’s soft compression core and cover technology. In each of our past three introductions of DT models, we have continued to provide golfers with softer and softer feel,” said Michael Mahoney, Director, Titleist Golf Ball Product Management. “Through our extensive testing with golfers, we know there is a growing interest for extremely soft feel, yet these golfers still want performance into and around the green. DT TruSoft represents the best combination of very soft feel and the all-around performance of distance and playability you expect from a Titleist golf ball.”
“DT TruSoft is significantly softer than DT SoLo, which was already the softest compression golf ball in our line,” Mahoney said, “and exceeds the performance of other products in this category as many of our competitors sacrifice either short game spin or distance.”
The technology behind the DT TruSoft combines what the company calls a “fast, very low compression core” with a ionomer cover – a combination the company says is the softest core construction and ionomer cover blend they have used to date in a product.
“This is the softest, best performing DT model we’ve ever made,” said Matt Hogge, Titleist Golf Ball R&D’s Director of Product Implementation. “We’ve balanced our core and cover combination to deliver a great feeling ball with performance on every type of shot. When it comes to making low compression golf balls, what’s often sacrificed is spin performance on shots into the green. Any shot to the green without sufficient spin will hit and release quickly, making it extremely difficult to stop the ball close to the hole or hold the green. There is clearly a point of diminishing returns. We’ve moved away from that trend with DT TruSoft by maintaining really good short game spin relative to those products.”
“We’ve learned a lot from our experience over the years with very low compression core technology, which we’ve used in the centers of our dual core products,” Hogge said. “We know how to make the formulations and manufacture them consistently, so that every DT TruSoft feels and performs the same every time you tee it up. We know that golfers depend on that consistency, from ball to ball and dozen to dozen.”
DT TruSoft models are available in White and Optic Yellow models with play numbers 1-4.
We are still confirming pricing for Canada.