FootJoy emPOWER Brightening Up The Game

The FootJoy emPOWER (Photo: Provided By FootJoy)
The FootJoy emPOWER (Photo:  Provided By FootJoy)
The FootJoy emPOWER (Photo: Provided By FootJoy)

The new FootJoy emPOWER shoes were hard to miss when they were on display at the trade-only 2015 PGA Merchandise Show this past January.  Now their bright styling is available at retail.

Called a “progressive new shoe for women” by the company, the emPOWER models combine many of the features women of today are looking for in their golf shoes – athletic styling, a bold, fashionable look, and a lightweight, spikeless platform.

In the colourful upper FootJoy has made use of what they call “a BreathEasy™ sports mesh upper.  It blends the ability to breath and keep the foot temperature regulated with the backing of a two-year waterproof guarantee.

Traction comes in the way of MaxGrip™ traction pods. They are built into the outsole.

To enhance comfort FootJoy built the emPOWERs on a last that gives the shoes a rounded, athletic toe shape with a generous fit in the forefoot and a slightly narrow heel.

“When we speak with female players during our market research visits, the two most important shoe attributes they request are, almost unanimously, ‘comfort and style,’ said Mike Foley, Director or Footwear Marketing. “The emPOWER shoe was made to address those two attributes head on by combining aggressive, contemporary styling with innovative underfoot comfort features.”

There are five laced styles available and one that features the Boa Closure System.

Colours stocked in Canada will include: Lime Green + Light Blue, Gray + Pink, Black + Charcoal, and Navy + Plum (Boa).  Orange + Yellow and Red + Pink will be available by special order.