FootJoy Goes HYPER…FLEX

FootJoy HyperFlex
FootJoy HyperFlex

First Look – FootJoy HYPERFLEX

When you ask many golfers their thoughts on golf shoe maker FootJoy, the word “traditional” often comes to mind. A couple years with ago with the M-Project Shoe, the company began to really break out of that mould.  Subsequent shoe releases have also shown a certain extra flair, but none come close to the new HYPERFLEX.

It takes shoe design to a whole new level for the top footwear company in the game.

The athletically styled HYPERFLEX are FAR from what you might expect from FootJoy but under the eye-popping surface marked by very functional grid pattern you have what promises to be a very comfortable shoe (we have a pair in house and will follow up with a review).

Early prototypes of the model were received all on tour and players like Hunter Mahan were quick to get them on their feet and to the competitive fairways.  That’s never a bad sign.

“I’ve  been  a big fan of the HYPERFLEX ever since I put them on before the Ryder  Cup,” said PGA Tour winner Hunter Mahan. “The comfort I get when I’m on  the golf course all day combined with the stability as I swing the club is  fantastic.  I  really  enjoy wearing this shoe and also really like the
progressive, edgy styling of it.”

In examining the shoe you’ll noted a very flexible upper (fully waterproof), the basis for the comfort levels of many athletic shoes.  FootJoy took it a step further though by adding a “FlexGrid” inspired by a cable engineering of the Leonard P. Zakim Bunker Hill Bridge in Boston not far from FootJoy headquarters.  This FlexGrid exoskeletal acts to add a shield of strength around the upper, providing the stability necessary for the dynamic movement of the foot throughout the golf swing. At the same time it still allows the foot to flex in response to your natural movement.

“Our   designers  have  carried  out  research  in  civil  engineering  and construction to create the distinguishing aesthetics of HYPERFLEX which are also  fundamental  to  its  performance,”  said Doug Robinson, FootJoy Vice President of Design and Development Worldwide. “Every area of this shoe has been  carefully  considered,  incorporating  exceptional  craftsmanship and innovative  componentry  to  create an incredibly flexible and lightweight,yet stable, platform from which to swing.”

Besides the FlexGrid there are a number of other features that enhance the shoe.  That includes the FTF 2.0 (FineTunedFoam) that we examined last week in our preview video at this link.  Softer and lighter than the previous edition of the technology, extra comfort is the intended result.

You’ll note that at the rear of the shoe there is also visible technology.  The “O.P.S.” or Optimized Performance Stabilizer adds support and motion control in the heel area.

Lastly, the “Next Evolutionary Outsole”  or N.E.O. is enhanced with Tornado Cleats and is engineered to be both flexible and durable with plenty of traction.

Golfers can expect to see FootJoy HYPERFLEX in shops as of February 15th in four laced colour-ways – Navy/electric green, White/grey/blue, Back and Grey/orange (photo, above), with a Green/lime green model available in limited quantities a month later.

As of March 15th three models will be available with the easy to use Boa Lacing system.

Watch for our test review in the very near future.