FootJoy jumped into the men’s golf apparel market in a big way just four years ago. Now the company is tackling the women’s market, with inspiration provided by the current trend of the athleisure lifestyle.
“The rise of athleisure women’s apparel driven by lifestyle changes inspired by fitness and wellness, has led us to develop this exciting range. As an authentic golf brand focused on performance golf wearables, we feel there is an opportunity in the market for a golf interpretation of the athleisure lifestyle movement,” said Whitney Trimble, Director of Marketing-FJ Apparel. “We also believe this is not a trend but rather a lifestyle shift in women’s apparel that needs to be addressed by a brand whose sole focus and passion is golf.”
The FJ Golfleisure line is all about function with the use of performance fabrics but in designs that can be worn off the golf
The range includes body mapped base layers, performance mid-layers, full zip hoodies, skorts, leggings, space dye layering styles along with performance shirts and outerwear. All items are specifically designed for golf while being tailored for the player’s athleisure lifestyle.
The line will be officially introduced to the industry in just under three weeks at the PGA Merchandise Show in Orlando, Florida.
Canadian golfers can expect a Canadian line to hit retail in Spring, 2017.