It’s been quite a year for Mizuno Golf. The brand has rapidly been attracting professionals to play their clubs, many without contracts.
With the demise of a Nike Golf in the equipment business and a changing endorsement landscape, some professionals are choosing the free agent route. They are playing what they want when it comes to their gear.
In turn that has attracted several pros to put Mizuno Golf irons in their bags. The company had nine players in the field playing their clubs at The Masters, with only one of them under contract at the time.
That draw has led to relationships that are now being formalized.
Today Mizuno Golf announced that they had added five new brand ambassadors, with three of them being PGA TOUR members.
“We pride ourselves in making the best equipment in the world for dedicated athletes who push themselves to pursue better,” said Ryan Ellis, golf brand manager for Mizuno USA. “In this rapidly changing and opportunistic marketplace, we purposefully chose to expand our Tour presence with players that align to our brand values, in an effort to continue to drive our brand and business forward.”
The three new PGA TOUR players who have been inked to Mizuno Golf deals are Jhonattan Vegas, Nick Watney and Lucas Glover. Also signed to deals were Keith Mitchell and Seth Fair, Web.com Tour members. They join a staff that includes Luke Donald, Chris Wood, Adam Schenk and Stacey Lewis.
Among them Vegas is the most recent winner on the PGA TOUR. He won the hearts of the fans, the trophy, and the first place cheque at the 2016 RBC Canadian Open. His strong play has continued into 2017 and recently added a prototype set of Mizuno MP-18 irons to his bag.
No terms of the brand ambassador deals were released.