In a time when value seems to more important than ever for golfers, Acushnet has given a great deal of attention to their golf ball product that meets the needs of that category of player.
The company has brought two new variations of their popular Pinnacle brand of golf balls to the market; coming to shop shelves this month.
The two balls each address the key factors golfer are looking for with the Pinnacle Rush primarily about distance while the Pinnacle Soft focuses on feel.
Both balls are designed, tested, and manufactured in the company’s facility in Fairhaven, Massachusetts.
“Pinnacle has been a longstanding leader in its segment of the market. Given our extensive performance testing of these products, we expect that this lead is likely to grow,” said Michael Mahoney, Director, Golf Ball Product Management. “Pinnacle Rush is either longer, or longer and softer, than other top selling distance competitors that retail under (USD) $20. Pinnacle Soft is longer and softer than the leading competitive products positioned as extremely soft or low compression.”
The keys to both golf balls are new core formulations, according to the company.
The RUSH model has a proprietary high-energy core for higher ball speeds on full shots. A soft yet durable ionomer cover has been added to enhance feel.
“Pinnacle Rush is designed to max out a golfer’s distance potential. It’s a distance-focused construction with a low compression core and a firm cover. That combination gives you high initial velocity off the clubface with very low spin, which is the perfect recipe for hitting it long. And because Rush has a lower overall compression than most other distance balls, it provides a very playable feel,” said Scott Cooper, Titleist R&D’s Product Development Manager. “We design, engineer and manufacture every Pinnacle golf ball ourselves. That’s a huge advantage which allows us to deliver the distance and performance these golfers want along with exceptional consistency.”
Pinnacle Rush is available in both White and Optic Yellow.
When it comes to SOFT, word is that it is the softest PINNACLE ball ever produced. That is the result of using a super low compression core (but still high energy), the lowest ever used in this ball line. Add on a soft ionomer cover and there should be no complaining about a harsh impact, ever
“Pinnacle Soft is designed for the golfer that wants soft feel on every single shot. It’s the softest core we’ve ever manufactured, combined with one of our softest cover blends. The ball just feels fantastic no matter which club is in your hands,” Cooper said. “Yet this is still a Pinnacle golf ball, and when golfers tee up a Pinnacle they expect long distance. We’ve made sure that this new construction, from the core to the cover to the aerodynamics package, still delivers on that expectation.”
Pinnacle Soft is available in three colour options: White (with black play number); White (with pink play number); and Pink (with black play number).