A couple new products are on their way for Canadian golf fans.
This week Callaway Golf announced that its new upromx+ GPS device had hit Canadian shelves. Setting the device apart is that it is the only GPS on the market with a mode that offers golfers actual aerial imagery and video flyovers of each hole.
“The upro mx+ device is the result of extensive listening to what golfers want out of a distance measuring device out on the course,” said Dr. Alan Hocknell, Senior Vice President, Research & Development, Callaway Golf. “Active listening was followed by a lot of hard work to deliver an easy to use, meaningful experience that will help golfers see more and know more out on the course, and give them the confidence to hit better shots.”
A compact, three-ounce device boasting a full-color, 2.2” LCD touch screen, the upro mx+’s updated software also features Anypoint® Technology, which helps golfers strategically plan their upcoming shots. The Anypoint Technology feature shows yardage to any location selected on the hole, and the yardage left from that location to the green. Additionally, a Digital Scorecard allows golfers to track their scores and basic golf stats on the device, including fairways hit, greens in regulation and putts during each round.
In addition to the device’s introduction, Callaway has also enhanced features on its uxplore™ web site, www.callawaygolf.com/uxplore. UPRO users tracking performance on the device’s digital scorecard will be able to automatically upload their scores and stats to the uxplore web site to view their historical performance and compare to other golfers in the community. Golfers will also continue to have access to all 25,000 courses in Callaway’s online database to help get ready to play at a new course. These web-based features are available to upro mx+ GPS owners and those who register for free on the site and want to input their scores manually.
The Callaway upro mx+ device is ready to use right out of the box, preloaded with 25,000 courses with BasicMode™ (yardage and hazard data) and GoMode™ (yardage data plus renderings of the greens and hazards). ProMode courses, which include hi-resolution aerial photography and video flyovers, can be downloaded from the Callaway uxplore site for no additional fee or subscriptions.
Nike Golf is also adding to their Canadian offerings. There has been a lot of speculation about the shoes that Tiger Woods wears and that model, the Nike TW ’13, will be available to consumers as of June 8th.
Woods started wearing prototypes of the shoes on Tour last summer and they have been the subject of much chatter.
The origin of the shoe falls to Woods who requested golf footwear that gave him the similar fit and feel of the Nike FREE shoes he wears for running and training.
“I train with Nike FREE technology all the time,” said Woods. “I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
After Woods shared his insights, Nike’s footwear team immediately went to work. The result is an iconic shoe with Nike’s natural motion engineered outsole, inspired by Nike FREE technology.
“Now my feet are stronger and I feel more athletic,” said Woods. “These shoes provide freedom of movement and allow me to release more power through my swing.”
Nike Golf says the natural motion engineered outsole is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance golf shoe. The innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
“An athlete trains every other part of their body, except maybe their foot,” said Toby Hatfield, the lead of the footwear creation team at Nike’s Innovation Kitchen. “Natural motion technology helps increase the strength of the muscles and flexibility within the foot. It brings out the human potential for each athlete.”
The TW ’13 will sell in Canada for $199 and be available in White or Black with Red accents.