It’s been quite some time since we’ve seen a move like this – a start-up golf company with the plan to make an impact in the industry. It’s a tall order fro PXG (Parsons Xtreme Golf) with a flat market ahead of them but they have a few things on their side – talented design and engineering staff in Brad Schweighert and Mike Nicolette, and boat loads of cash provided by founder Bob Parsons.
Parsons, no stranger to start-ups with internet domain company GoDaddy as his biggest achievement. His sale of 70% of the company and the IPO of his remaining 28% stake has made him a billionaire and he is putting those resources behind his new golf company.
He had previously signed Ryan Moore, Rocco Mediate, Beatriz Recari and Sadena Parks as staff members but given his history in business, it was pretty clear he was not going to stop there.
Parsons is a no-holds barred kind of guy – the story goes that he may have not received the best service when he visited a Harley Davidson dealership in Arizona a few years back. In turn, he bought the place and proceeded to turn it into the biggest one in the world – tattoo shop and all.
So it’s no surprise that today his golf company, Parsons Xtreme Golf (PXG) made a bold move – announcing the signing of some very recognizable staff members, including 2015 British Open Champion Zach Johnson, 2014 FedExCup Champion Billy Horschel and U.S. Women’s Open Champion Cristie Kerr.
“By enabling PXG’s engineers to work without limitations of any kind we were able to achieve an unheard of level of performance,” said PXG founder Bob Parsons. “Now we’ve signed some of the best talent in the game to put our equipment in play because, at the end of the day, it’s all about performance – and PXG clubs really perform.”
The eight players added to the PXG staff today also included Chris Kirk, James Hahn, Charles Howell III, Alison Lee and Gerina Piller.
With two major championship titles and a long history with another major company in Titleist, the move by Johnson is easily the biggest of the acquisitions.
“The decision to put PXG clubs in play was not one I took lightly,” said British Open and Masters champion Zach Johnson. “My entire team, from caddie to coach, was part of the discernment process. We all agree that PXG is undeniably the best equipment to help me achieve my goals on the course.”
Sources have informed us that no expense has been spared on Johnson’s new PXG equipment – unofficial word is his wedges were milled from solid metal billets at a cost of about $3k per clubhead.
That seems in line with what Parsons intended with PXG, a company that takes on equipment manufacturing without a lot of constraints.
Apparently that attention to detail was also part of what drew 2014 Tour Champion winner Billy Horschel to sign on.
“Being part of PXG is like being part of a very special movement in golf,” said Horschel. “What the company has accomplished in its first generation of equipment is mind-blowing. I’ve been playing some really incredible golf with PXG clubs and I feel very confident that great things are to come.”
At a premium price and sold primarily as a fitted, boutique product PXG golf clubs will not be for every consumer but with the additional staff signings it should make a lot more of golfers aware of them.
Parsons adds that their choice of staffers was not just about signing players but also also came down to having players who wanted to play their equipment.
“We like players who like us – it’s that simple” Parsons shared. “Having some of the best golfers in the world want to play our clubs in competition is absolute validation that we’ve done something incredibly special.”