Speedy Intentions For Nike Golf

-Nike Golf Extends VR Franchise with Line Focused on Speed-

With precision take care of by way of their new VR LE line of products, Nike Golf has brought another element to their family of clubs with the new Nike VR_S family introduced today and available at retail on February 3.

Nike Golf VR_S Forged Iron (Photo Courtesy Nike Golf)
Nike Golf VR_S Forged Iron (Photo Courtesy Nike Golf)

The spread of VR_S clubs includes drivers, fairway woods, irons, and hybrids.  Each uses Nike developed technology to provide the fastest golf ball speeds they can deliver, most notably what the company calls their NexCOR Technology.  It is the same technology used in the company’s new premium VR Pro Forged Limited Edition Driver.

“In golf, when we talk about distance, the first thing that comes to mind is the driver,” said Tom Stites, Director of Club Creation for Nike Golf. “We decided to look beyond that and focus on the entire bag from a holistic point of view. We discovered that NexCOR face technology adds distance and will play a critical role in helping golfers to become better.  They’ll be hitting more shorter irons on their approach shots.”

With governing bodies limiting exactly how much ball speed a driver can help a golfer deliver, Nike says their engineers looked at the entire issue by focusing on providing distance for every club in the bag and the cumulative effect. To do that they keyed in on the face of every club in the bag (except the putter), resulting in their NexCOR face technology. This face construction method is a multi-thickness design with the location of NexCOR creating a bridge for a thin, hot face.

“In golf, when we talk about distance, the first thing that comes to mind is the driver,” said Tom Stites, Director of Club Creation for Nike Golf. “We decided to look beyond that and focus on the entire bag from a holistic point of view. We discovered that NexCOR face technology adds distance and will play a critical role in helping golfers to become better.  They’ll be hitting more shorter irons on their approach shots.”

“In setting out to create the fastest and hottest face, we know that consumers don’t hit it in the same spot on the face every time,” said Stites.  “We conducted impact studies and were able to ‘map’ where consumers hit the ball on the face at impact on every club.  Based on those results, we are able to move this NexCOR technology around on the face. The location of NexCOR on the face differs on every club. Not every face is identical.”

Starting in April and running through June 2012, Nike Golf will be conducting VR_S Speed Trials at hundreds of participating golf retail shops and golf courses across Canada. Nike’s VR_S Speed Trials will allow consumers to compare the speed of what’s in their current bag to the new Nike VR_S products on a launch monitor.  Their results will be tabulated on a national leaderboard at www.nikegolf.ca

Availability: February 3, 2012

VR_S Driver
Men’s Loft Options:  8.5 (RH); 9.5 (RH/LH); 10.5 (RH/LH); 11.5 (RH); HL (RH)
All available in X, S, R and A
Women’s Loft Options: 11.5 (RH); HL (RH)
Cdn MSRP:  $329

VR_S Fairway Woods
Men’s Loft Options: 3/15 degrees (RH/LH); 4/17 degrees (RH); 5/19 degrees (RH/LH); 7/21 degrees (RH)
All available in X, S, R and A
Women’s Loft Options: 3/17 degrees (RH); 5/20 degrees (RH); 7/23 degrees (RH)
Cdn MSRP: $219

VR_S Hybrids
Men’s Loft Options: 2/18 degrees (RH/LH); 3/21 degrees (RH/LH); 4/24 degrees (RH/LH); 5/27 degrees (RH/LH)
All available in S, R and A
Women’s Loft Options: 4/24 degrees (RH); 5/27 degrees (RH); 6/30 degrees (RH)
Cdn MSRP: $179

VR_S irons
Men’s:  4-AW, True Temper Dynalite 90: S, R (RH/LH);
4-AW, Nike Fubuki K: S, R and A (RH/LH)
3 and SW also available
Cdn MSRP: $649 STEEL/$749 GRAPHITE (8 piece set)

Women’s: 4-5H; 6-P, SW; Nike Fubuki K (RH)
Cdn MSRP: $749

VR_S Forged Irons
4-AW, Nippon 950HT Steel: S, R; (RH)
3 and SW also available
Cdn MSRP: $999 (8 piece set)