TaylorMade Adds Tour Preferred EF Wedges

TaylorMade Tour Preferred EF Wedge
TaylorMade Tour Preferred EF Wedge

The company calls it the longest lasting spin wedge in their history.  One of their key professional staff says, in part, “I just love the look.”

Those what part of the commentary from Sergio Garcia to Flagstick.com during the Pro-Am of the 2015 Northern Trust Open where the Spaniard was playing the TaylorMade Tour Preferred EF Wedges for the very first time.  He would go on to nearly win the event, executing delicate shots with his 58 degree model all week long.

The company has now officially launched the wedges; they will be available at retail in Canada later this week.

EF stands for “electroformed” – a process used to create the nickel cobalt face on the wedges.

The thin face insert (.25 mm thick) is created by way of a process that begins with the ionization of nickel and cobalt in an electrolytic solution. The charged ions are then deposited directly onto a master plate containing the design of the grooved and microtextured surface, according to the company.

Using electroforming, TaylorMade says their engineers are able to yield consistent, ultra-precise groove geometry among the most detailed ever created in the golf industry. Nickel cobalt is remarkably wear-resistant and durable; 50% harder than Carbon steel. While substantially harder, the Tour Preferred EF wedge retains an incredibly soft feel from the 1025 Carbon steel body, resulting in a perfect blend of feel and performance.

“The Tour Preferred EF wedge is the perfect blend of craftsmanship and innovation,” said Clay Long, TaylorMade’s Director of Product Creation, Putters and Wedges. “Electroforming delivers a consistent high-performance groove pattern that delivers incredible spin over the course of thousands of shots. To have our Tour players put them into play immediately after seeing them for the first time is a true testament to their performance.”

Available in two sole options, the first is the Tour grind, designed for the player who prefers a traditional, tour-proven sole design. Available in lofts of 47° (custom only), 50°, 52°, 54°, 56°, 58°, 60° and 62° (custom only) with bounce options from 8 to 15 degrees, the Tour grind design features a beautifully refined shape with progressive camber and generous heel relief. This allows for the versatility of a C-grind on open-faced shots but retains the main sole surface for better performance on full swings and shots from the bunker.

The second option is the popular and versatile ATV Grind. The new ATV Grind boasts a reshaped sole that’s slightly narrower than the original ATV wedge. The ATV Grind promotes less bounce on both chip and full shots, while maintaining higher bounce on critical open-face shots around the greens and from the sand. The ATV grind will be available in lofts of 52°, 54° (custom only), 56°, 58° (custom only) and 60°.

Both grind options feature a KBS Tour shaft and are constructed with 1025 Carbon steel and include an aesthetically-pleasing, glare-reducing dark smoke PVD finish.

Both models of the Tour Preferred EF wedge will be available at retail on 4/10 at an MSRP of $179.99 CDN.

For more information, visit www.taylormadegolf.ca.