It was not the ideal debut for the Nike Golf Tiger Woods Signature TW ’15. At the recent Waste Management Phoenix Open one of the sports most iconic athletes, 79-time PGA TOUR winner Tiger Woods, was not his usual self as he missed the cut while wearing them. That said, it didn’t stop his footwear from receiving very positive reviews across social media platforms based on looks alone.
It will be just over a month until Canadians can pick the shoes up at retail (March 5). This year the TW ’15 will be entering the fray into what could be a very competitive market segment this season. Competitors adidas golf, FootJoy, and Puma are among those with strong entries in the athletic golf shoe market for 2015.
But Nike is still Nike and brand loyalists will be eager to drop the $230 (CDN) it will take to purchase the new models which will be rolled out in three colour-ways : University Red/Black, Metallic Silver/Black and Black/White.
But these new shoes are not about looks alone, they blend in new technology as well. The product has progressed a lot since the first iteration, a prototype, debuted on TOUR in 2011.
This will be the first to include a proprietary technology “Flyweave” in the upper. The company says Flyweave “enables the creation of a one-piece upper that is woven to provide great strength-to-weight support where it is needed most based upon the demands, or movements, of the sport. While strong and supportive, Flyweave is also incredibly lightweight and flexible.”
“Nike keeps answering the bell every time I want to push the envelope,” said Woods who collaborated with Tobie Hatfield, Nike Senior Director of Athlete Innovation, on the design. “The new Flyweave technology provides even more stability and support for my foot, and when you pair that with the Free-inspired outsole, I noticed I can push off the ground better and finish my swing with power.”
FlyWeave first came to market in a basketball court shoe in 2014.
“Tiger epitomizes power,” said Hatfield, Athlete Projects Innovator, Nike. “His power starts with natural motion which begins with unleashing the foot from the ground up. Flyweave gives you that flexibility coupled with support.”
Due to the lightweight Flyweave technology and the golf-specific Nike Free-inspired outsole, designers were able to make the TW ’15 10 percent lighter than the previous model.