Titleist Launches Four New Balls

The Titleist Velocity is an all-new addition to the company's product line.
The Titleist Velocity is an all-new addition to the company's product line.

The biggest name in the golf ball business has added four new product to the lineup.

Available in Canada as of February 15th, Titleist will be offering the new NXT Tour, the NXT Tour S, Velocity, and DT Solo Models in this year’s family of golf balls.

It starts with the NXT Tour and NXT Tour S that are all about delivering scoring performance in a non-urethane cover.  The new NXT Tour is an improvement on the design that has been a popular one for more than ten years.  More distance has been added to the ball while still retaining it’s short game performance.

New to the NXT family is the Tour S.  It is much like the NXT Tour but is enhanced with a softer compression feel.

The really big addition to the Titleist line is the all-new Velocity, a solid core design that is all about ball speed for greater distance performance.

Rounding our the line is a new version of the DT Solo, which the company says is the softest DT ball they have ever produced.

Both the NXT Tour S and DT SoLo are offered in optic yellow. New Velocity is also available in double-digit play numbers.

“Our golf ball product development process is the same for all Titleist golf balls,” said Bill Morgan, Senior Vice President, Golf Ball Research and Development. “It always starts with golfer testing where we identify performance improvements that will help golfers score better and determine what their preference options are. New Titleist NXT Tour, NXT Tour S, Velocity and DT SoLo are the result of this process and deliver the best scoring performance and quality within their respective segment.”

“Before we introduce any new Titleist golf ball, it is performance validated with golfers. Thousands of Team Titleist members tested and validated the New NXT Tour, NXT Tour S, Velocity and DT SoLo,” said Mary Lou Bohn, Vice President Golf Ball Marketing and Titleist Communications. “Along with the Pro V1 and Pro V1x, the best scoring performance golf balls in the game, Titleist provides golfers with a range of superior performance and preference choices, all with our precision, quality and consistency. “

To read about all the features of the new Titleist golf balls visit Team Titleist here.