Titleist recently revealed that their 712U tour only utility club would be released to the public on a custom order basis and their timing was impeccable. The club was part of the arsenal of sticks used by Aussie Adam Scott to capture his 9th PGA Tour win and first Major Championship victory in a two hole playoff. Demand for the product should be high when they start to take orders in Mid May.
There was also another stroke of great timing related to Scott who made the move to Titleist’s 913D driver right before The Masters; he had been playing the 910 for quite some time and had yet to make the transition. It paid off with spectacular driving, especially when he needed it on the 72nd hole in regulation play. His subsequent birdie left him in a playoff with PING Golf staffer Angel Cabrera. Despite a difference in equipment sponsors both players use balls from the Titleist family, the 2013 ProV1 for Scott and the new ProV1x for Cabrera.
WHAT’S IN THE BAG FOR 2013 MASTERS CHAMPION ADAM SCOTT:
New 2013 Titleist Pro V1 golf ball
Titleist 913D3 (9.5 degrees) driver with a Graphite Design Tour AD DI-8 X-flex shaft*
Titleist 910Fd (15 degrees) fairway metal with a Rombax Pro 95 X-flex shaft
Titleist 712U (2) and MB (3-9) irons with KBS Tour steel shafts
Titleist Vokey Design SM4 pitching (48), Spin Milled sand (54) and SM4 TVD lob (60) wedges with KBS Tour shafts
Scotty Cameron by Titleist Futura X prototype putter**
* – Scott played the new Titleist 913D3 driver for the first time in competition this week. He switched from the Titleist 910D3 driver and all of his specifications remained the same. Scott stayed with 9.5 degrees of loft, an A-1 (neutral) SureFit Tour Hosel setting and Graphite Design Tour AD DI 8, X flex graphite shaft at 44.75”. Adam worked with Titleist Tour Representative Chris Tuten on the Wednesday of the Tampa Bay Championship to dial in a precision fit. Adam did not put the 913D3 driver into play in Tampa, preferring to work with it during his preparation weeks leading up to the Masters. Adam came to Augusta ready to put it in play and was extremely confident in his performance with it following several practice rounds. Scott cited that he was getting a higher ball flight without increased spin for longer carry distance with the new driver which would be beneficial to him at Augusta National and going forward.
** – Scott also put a refined Scotty Cameron by Titleist Futura X prototype putter in the bag this week. He has been working with Cameron since December on the new long putter that provides the high MOI (Moment of Inertia) and path that Scott was seeking. While the design of the putter creates a high MOI, Cameron took the putter one step further by adding more stability to the face with perimeter weighting. High MOI combined with perimeter weighting gives this putter a very unique feel and performance. The putter is made out of aluminum and includes a balance bar and four tungsten weights that are positioned under four adjustable stainless steel weights in the far four corners of the putter for maximum MOI. The putter is 49″ in length, has a 79* lie angle and 3* of loft.
EQUIPMENT COUNTS: Titleist was the most relied upon golf ball in the field of 93 with 52 players, more than four times the nearest competitor with 12. Titleist also was the overwhelming choice in the iron (19) and wedge (83) categories. The win is the sixth by Titleist golf ball players on the 2013 PGA TOUR, more than any other competitor.