With golf travel not quite as robust as the industry might hope, you have to use every advantage that you can and the people at Pawleys Plantation Golf & Country Club in the South Carolina Lowcountry are certainly no dummies when it comes to creative marketing.
The first step was getting involved with The Golf Channel for their latest reality show: Road Trip, Myrtle Beach, resulting in tremendous exposure. Undoubtedly the show will be repeated over and over again until you feel compelled to check out the courses where the foursome led by ex-PGA Tour player Charlie Rymer play during the trip.
In that vein the people at Pawleys have created a special “Road Trip” golf package so travelers can check out the first four golf courses featured in The Golf Channel Show. Having been around the south end of Myrtle Beach numerous times myself I can assure you that once the Road Trip package travelers get a taste of the place, they will likely be back for more. If The Golf Channel and the new package is what draws them in, then congrats to Pawleys for a brilliant marketing effort.
The “Road Trip” package is a three night affair that will be available through September 3, 2008. Rates, depending on the season, will vary from (USD) $433 to $714 per person based on quad occupancy (and what’s a road trip without your own foursome?).
The package includes accommodation in a spacious Pawleys Plantation Villa, daily plantation breakfast and one round of golf at the magnificent and highly acclaimed (for good reason) Jack Nicklaus designed Pawleys Plantation course, the Tradition Golf Club, Caledonia Golf & Fish Club (a real stunner) and Willbrook Plantation Golf Club. Those golfers who book before March 23, 2008 will get the extra incentive of $10 vouchers to Franks, Louis’, the Pawleys Island Tavern, and Quigley’s, the exact hot spots that the foursome in The Golf Channel show visit during their stay in the area.
Shown at 7:30 p.m. each Tuesday evening, Road Trip: Myrtle Beach, is one of the first reality shows based in South Carolina and Myrtle Beach is the first American destination to play host.
“We are very excited that The Golf Channel chose to kick off their reality series on the south end of the Grand Strand,” said Jann Walker, Director of Marketing at Pawleys Plantation. “By showcasing top-notch courses on the Waccamaw Neck, The Golf Channel gives viewers a look at a different kind of Grand Strand golf experience. We’re part of everything that Myrtle Beach has to offer, yet we’re in a quieter part of the area where the focus in on great golf and the beauty of the Lowcountry.”
Long known as the “Golf Capital of the World”, like the rest of the golf industry the Pawleys area has had to endure the downturn in golf travel but by stepping up with The Golf Channel and crafting packages that let golfers replicate the experience of the Road Trip show, they are giving a nice push to their visitor potential.
It’s not your usual golf package, but then again, for those who have visited Pawley’s Plantation before, you know it is not your usual kind of place.
www.pawleysplantation.com for more info.