PGA TOUR Canada Names President

PGATOUR_CANANA_1_LA_MEDIUMWhen the PGA TOUR took over operations of the former Canadian Tour on November 1st a lot of questions still remained about the future of the circuit.  One of those was who would lead it after the departure of Rick Janes, former Tour Commissioner.

It was known that most likely there would be a person put in position at PGA TOUR Headquarters in Florida to direct the Canadian venture and that was exactly what was announced on November 13th.  To little surprise the new President of PGA TOUR Canada is Jeff Monday, who completed the assessment work on the Canadian Tour throughout 2012 by visiting almost every event.

PGA TOUR Commissioner Tim Fichem made the announcement that sees Monday transition from his most recent role as Senior Vice President of Tournament Affairs for the Web.com Tour.  Monday has been with the PGA TOUR for the last 24 years.

“Jeff brings a wealth of experience to his new role as President of PGA TOUR Canada,” Finchem said. “In leading our exploratory efforts to determine our future role with the Canadian Tour, he gained extensive knowledge and understanding of the Tour and its existing tournaments, and the potential to grow professional golf in Canada. It is a natural progression for Jeff to assume this leadership position with PGA TOUR Canada.”

Monday has an extensive background in all facets of PGA TOUR marketing, sponsorship and tournament operations. This includes prior leadership roles as Senior Vice President and Chief of Operations for the Champions Tour; Senior Vice President of Tournament Development; Vice President of Tournament Business Affairs for the Champions Tour and Nationwide Tour; and Vice President,
Retail Marketing.

“I am very excited to have this opportunity to help direct the strategic direction and growth of PGA TOUR Canada,” Monday said. “It became very evident during my visits with tournaments, sponsors,volunteers and players, the potential this Tour has and just how passionate the country is about golf. We have a lot of work to do, but all of the elements for success are there. We already have a strong foundation of existing tournaments and there is definitely the interest and resources to establish solid new tournaments. I look forward to getting started immediately on firming up the schedule for 2013 and establishing this new pathway to the Web.com Tour for PGA TOUR Canada’s top players.”

Monday spent several days in Eastern Ontario in September visiting the site of The Great Waterway Classic.  At that time Monday showed a clear enthusiasm for the PGA TOUR Canada and it’s potential.  His intense study of the Canadian events had impressed him greatly.

The TOUR expects to announce their 2013 schedule in late January with a minimum of eight events on the the schedule.