In a bid to differentiate themselves, one Ottawa area golf course is taking a “wide” approach to business. Not only will they add bigger holes on their golf course but they’ll be embracing a sweeping range of new additions.
The Thunderbird Sports Centre in Kanata is introducing Wide Cup Wednesdays from June 4th until the end of the golf season, installing 8 inch cups on their par three golf course to encourage a a little more fun for their clientele.
Each Wednesday the greens on the fully lit course will be converted with putting cups nearly double the size of a regulation cup found on most golf courses. The point of it all? A little more fun even for the avid golfer.
“Our goal at Thunderbird is to make the sport of golf more fun and less intimidating,” explained Rob Knights, VP of Operations and Business Development for Thunderbird Sports Management Inc. (TMSI), who operates the facility. “By installing larger cups we feel golfers of all levels and ages will have more fun and find the game less frustrating.”
TMSI does not hide the fact that not only are they trying to animate play in a different way but they are hoping to bring more attention to their golf course as well…and maybe even help grow golf at the same time.
“We realize the need to do unique and “out-of-the-box” initiatives to drive more traffic to our golf course and make the more attractive to a wider range of people,” said Darin McCorriston, President of TMSI. “The numbers of people playing golf in North America has been stagnate for many years now and golf course owners like me have to do something to revers that trend. We’re not afraid to try different things to bring people to the game and encourage those casual golfers to play more often.”
Of course being on the leading edge is nothing new for the folks at Thunderbird. You may recall our story earlier this year about the GolfBoard coming to the course. As of July they will be one of only two golf course in Canada offering the alternative form of golf transportation. They’ll also be adding another new activity at the course this year, FootGolf – a sport that combines golf and soccer. That initiative will be in partnership with West Ottawa Soccer.
With competition in the golf business being more heated then ever it appears that TMSI will not spare any effort in trying to attract business to the Thunderbird Sports Centre.
We’ll follow up as the summer goes by and see how it all plays out.