FootJoy Takes Next Step With D.N.A. Shoes

FootJoy has revealed the new version of the D.N.A. model shoes. (Image: FootJoy Canada)
FootJoy has revealed the new version of the D.N.A. model shoes. (Image: FootJoy Canada)
FootJoy has revealed the new version of the D.N.A. model shoes. (Image: FootJoy Canada)

One of the strongest shoes for FootJoy in recent times is getting a fresh upgrade and adoption into their successful MyJoys customization program.

The FootJoy D.N.A (DryJoys Next Advancement), originally introduced to wide acclaim in early 2014, is getting some slight refinements in look and engineering and will now will part of the program that allows consumers to tailor the shoe to their preferred look in a choice of 14 million ways.

“We were faced with the challenge of how to make our most feature-laden golf shoe even better and I believe we’ve accomplished that,” said VP or Product Design and Development WW, Doug Robinson, “With influence from our leading Tour players we have upgraded the overall performance of the shoe while giving golfers the ability to add their own personal touch through the myriad of custom options in MyJoys.”

The new version of the shoe has a new toe profile that comes from the feedback on the top players on tour, an improved “SnugFit Tongue” for better adherence to the top of the foot, and an enhanced TourLock Cleat System.

They will now also be part of the MyJoys program where golfers can personalize the appearance, material, colours, and add flags, novelty characters and even Major League Baseball and Collegiate logos.

“D.N.A. loyalists have been clamoring for a customizable version of the shoe since its initial launch nearly two years ago, so we’re excited to offer it as a part of our MyJoys Program,” said MyJoys Marketing Manager, Rita Lepage.

The D.N.A. MyJoys golf shoes will also feature three areas of customizable color and the largest size chart in golf with sizes ranging from 6 Narrow to 16 Wide and 7XW-12, 13XW. Additionally 12 new microfiber leathers will be added to the MyJoys Program for use on the new D.N.A.: White Silver Sphinx, Black Silver Sphinx, Silver Fluid, White Patent, Blue Metal, Black Metal, Off White, Royal Blue, Platinum, Black, Red.

The new FootJoy D.N.A. shoes will hit retail shelves on October 28, 2015.  MyJoys orders can be made now.

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