Another industry product cycle is heavily underway.
With the southern climates preparing for their busy season more than a few golf club manufacturers have been rolling out new products.
Last month we told you briefly about the new range of products from Titleist and Scotty Cameron and we will be sharing all the official details on those drivers, hybrids, irons, wedges, and putters in just a few days.
In the meantime there are couple tidbits to pass on about what other manufacturers are up to.
Cleveland Golf will be introducing a new version of their popular 588 wedges this coming November. The new 588 Forged wedge has the famous shape of the club that debuted in 1988 but also incorporates new technologies.
Unlike past 588 wedges, these will be forged from 1025 carbon steel and include Cleveland Golf’s Tour Zip Grooves laser milled faces to help maximize spin within the new USGA regulations. The new wedges also feature a proprietary True Temper Tour Concept shaft that has a less active tip. The company says this promotes a more penetrating ball flight, increased spin and better distance control.
The new Cleveland Forged 588 wedges will be offered in Chrome and Satin finishes.
Also expect complete 588 Forged irons from Cleveland Golf in both blade and cavity back models. An industry person passed on images to me that I cannot share as I do not know their origin but they look sharp and have a similar look to the recently announced wedges.
The PGA Championship played in Atlanta recently also had a few more highlights for visiting golf media who were invited to a special Mizuno Golf preview. The event saw a bevy of near products available for testing including new MP-R12 wedges, JPX wedges, MP-69 blade irons, and MP-59 semi-cavity backs with a Ti-Muscle. Expect an official announcement soon.
Tthey will likely not make their way to Canada store shelves but Bridgestone Golf has their new generation of J40 products on the way. Among the J40 line-up are new blade and cavity back forged irons, new wedges, a new driver, a new hybrid, and new fairway woods.
Although they have yet to officially unveil the products to the media, Nike Golf reps in the United States are making the rounds with new product catalogues. There are also images of some of their new products now listed at the USGA website.
Among the offerings will be some new Method putter models (Concept, Drone), a complete VR_S line that appears to include two new irons, a hybrid, fairway wood, and driver. They also have a new VR Pro Limited Edition driver and fairway woods. The 440CC VR Pro Limited Edition Driver should be popular be better players with it’s stock one degree open clubface and plenty of custom options in three lofts.
There are a lot more product offerings on the way but I’ll try and save some for another day.
It should be a busy fall in golf club debuts.