TaylorMade Goes “All-Terrain” With New Wedge Design

TaylorMade Golf believes they have a simple solution for wedge confusion – an all-in-one design that provides the correct bounce for every situation.

They call the new wedge the ATV or “All-Terrain Versatility”, developed from research and development as well as player testing.  The result is a wedge with varying sole geometries along the sole of the club that is intended to make it work efficiently, no matter the lie or shot situation.

The TaylorMade ATV Wedge (Photo courtesy of TMaG)
The TaylorMade ATV Wedge (Photo courtesy of TMaG)

“Prior to the introduction of the ATV, the wedge is a piece of equipment that traditionally forces a player to sacrifice a certain shot type,” said Brian Bazzel, product creation manager for irons, putters and wedges. “The ATV wedge is engineered to perform beautifully on a multitude of different types of shots, including chips, pitches, sand shots, full shots from fairway, out of the rough, off hardpan, flop shots and bump-and-runs.”

TaylorMade says the ATV’s sole design was designed with every curve, angle and edge serving a purpose to make the club more versatile. Significant relief at the toe, heel and trailing edge reduces resistance and changes how the sole reacts with turf and sand, depending on how the club is positioned at address and how much the face is opened. Each ATV sole is slightly different, depending on the loft.

Bazzel added: “You won’t find a bounce number etched anywhere into the ATV clubhead because the sole takes on different bounces depending on how you position the club for the type of shot you’re hitting, including where your hands are positioned in relation to the clubhead and depending on whether the face is square or to what degree it’s open.”

Adding to the ATV is the use of a new groove design that is said to generate as much spin as the company’s highest spinning groove in their history, the Z, a groove that was is now non-conforming for elite players. The flat areas between the grooves of the ATV wedge clubface incorporate a micro-texture that is intended to hold the ball to impart backspin.

There is no word yet on availability although they should be in Canadian retail shops for the start of the golf season.

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