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Titleist Adds More Family Members To 910 Line

The new Titleist 910 D2 12 degree driver option. (Photo: Titliest Golf)
The new Titleist 910 D2 12 degree driver option. (Photo: Titliest Golf)

You don’t have to be a great golfer to be serious about your game.  That is the message being reinforced by Titleist with the latest additions to their 910 line of drivers, fairway metals, and hybrids.

Those players who take their performance in golf to heart now have greater options when it comes to club-fitting by an iconic brand most often affiliated with the “better” player.

With former sibling Cobra Golf sold off by parent company Fortune Brands, Titleist now has an opening to fill for their Acushnet family of products and that can be found in clubs that are more suited to the moderate speed golfer.

The 910 line, featuring the SureFit Tour (SFT) dual-angle adjustable hosel,  has been a great success for the company and the new introduction should even make it more so, bringing to it even more options.

“The introduction of the 910 metals line has been a revelation,” said Steve Pelisek, General Manager, Titleist Golf Clubs.  “SureFit technology provided a quantum leap with regards to how precisely we can dial in optimal launch conditions and ball flight for individual golfers.  In fitting with SFT, we also learned very quickly that there was a segment of the serious golfer community that we weren’t sufficiently reaching.  The new extension within the 910 metals family, along with the introduction of the new AP 712 series irons allows us the ability to provide any golfer, regardless of swing speed, with best-in-class golf clubs that will allow them to get the most out of their games.”

Likely making the biggest impact of the new 910 clubs will be the offering of a 910D2 12 degree driver.  When Titleist’s Golf Club R&D Department was working through their test data they found that golfers with ball speeds that topped out at 130 mph or less would have substantial gains with drivers that more than than 10.5 degrees of loft, which represented the top end of the range for the 910 drivers.  They also noted similar distance gains for mid-level speed golfers in the fairway metal and hybrid categories, leading to the creation of a 910F 21 degree fairway metal and a 910H 27 degree Hybrid.

With the SureFit Tour hosel the 12 degree driver can be set-up for a loft as low as 11.25 degrees and as high as 13.5 degrees.  While those seem to be higher numbers than most golfers are used to, in fact it is that type of loft that many average players need to get the most out of their drives.  I tried a 12 degree on a visit to Titleist’s Manchester Lane testing facility and found that when you swing it at low speeds it still launches on a ball flight that is very effective for gaining distance.  At the same time the spin rate is optimized to ensure a stable flight.

The best part is that even for the golfer who does not swing at tour-level speeds, they can have the look, confidence, and fit of a Titleist product.  It should be a big hit at many courses around the world and make fitting much easier as well.

“We understand that serious golfers come in all shapes and sizes,” said Dan Stone, Vice President of Research & Development, Titleist Golf Clubs.  “The new options available within the 910 metals line afford us the ability to properly fit and equip any player, regardless of swing speed or shaft load profile.  With our new shafts and the broadest selection of metal lofts that Titleist has ever offered, we now have the flexibility to put the right 14 clubs in the bag for anyone.  The only requirement is that you are serious about your game and you want to get the most out of your equipment.”

Filling out the golf bag gaps will be the new 21 degree fairway and 27 degree hybrid.

The higher lofts of these new models generate higher launch angles and increased spin that offers a number of benefits for moderate to lower swing speed players.

The higher lofted metals provide greater stability and ease of use than comparable irons, leaving the golfer with clubs in their bags that they can use effectively instead of just being extra weight.  Both clubs also launch higher than their comparable irons, leading to more effective stopping power on the greens.

We got to hit both clubs during our testing session and whether the lie was perfect, out of rough, or even out of a divot, both clubs helped to launch the ball higher and more effectively than an iron from a similar situation.  That’s great news for the lower speed golfer who often struggles to achieve their optional trajectory for ball flight that is consistent.

New Bassara W graphite shafts will be added to the fitting options in the 910 drivers, fairway metals, and hybrids.  These ultra-lightweight shafts from Mitsubishi have the right combination and of bend and recovery that will help the smoother swinging golfer to get more out of each shot.

The new 910D2 12° driver, 910F 21° fairway metal and 910H 27° hybrid are in golf shops now. For more information about the family of Titleist 910 drivers, fairway metals and hybrids, shaft matrices and performance comparisons, you can visit Titleist.ca.