It seems like yesterday that Titleist introduced their Spin Milled wedges, using a whole new process to create the face grooves. In fact it was some time ago as today the company introduced the 10th generation of the popular clubs, the Vokey SM10.
Here are some key things to know about the new wedges. They will be available for fittings as of February 15 and at retail on March 8, 2024.
Flight Control
Centre of gravity of position has been optimized even further in the SM10 versus SM9 models. That means a wider separation on the progressive CG location to encourage more optimal ball flights.
In the 46-52° offerings, the CG has been pushed lower for a better transition from the iron set and more consistent distance gapping. The CG is also pushed out closer to the center of the face, helping to eliminate excessive draw movement and provide a more solid feel, based on Tour player feedback and testing. In lofts 54-62°, the CG is moved up and forward, which provides lower trajectory and a squarer face at impact. Loft-optimized CG allows for more consistent, controlled flight, better feel and tighter dispersion from the top end to the bottom end of a player’s wedge setup.
Options
The Vokey Design SM10 family comprises six different tour-proven sole grinds (F, S, M, K, T and D) – with a total of 25 unique loft, bounce and grind combinations – allowing every golfer the opportunity to find their optimal wedge setup. Properly fit wedges that complement a golfer’s swing type and course conditions help unlock creativity around the greens and achieve proper turf interaction and contact.
Full loft, grind and bounce options: 46.10F, 48.10F, 50.08F, 50.12F, 52.08F, 52.12F, 54.08M, 54.10S, 54.12D, 54.14F, 56.08M, 56.10S, 56.12D, 54.14F, 58.04T, 58.08M, 58.10S, 58.12D, 58.14K, 60.04T, 60.08M, 60.10S, 60.12D, 60.14K, 62.08M
Max Spin, Please
Vokey Design’s patented Spin Milled process has been refined to deliver higher, more consistent spin. Each TX9 groove is individually cut based on loft and finish and treated with high frequency heat to maximize durability. “Player feedback drives our development process,” said Corey Gerrard, Director of Marketing, Vokey Wedges. “Whether we’re talking with tour professionals or dedicated amateurs, every bit of player insight matters. All the advances we made to SM10, from looks and feel to grind options and desired flight windows, reflect that player input.”
A parallel micro-texture between grooves helps to maximize spin on partial shots, and a high frequency heat treatment is applied to the impact area, doubling the durability of the groove edge compared to untreated grooves.
Shapely
Vokey SM10 wedges are updated with progressive shaping by loft and consistent profiles to inspire confidence in every player. Lofts 46-52° feature a smaller profile and a straighter leading edge, while lofts 56-62° have a larger footprint and a more rounded leading edge for shot versatility.
Make It Personal
Vokey Design SM10 wedges have plenty of surface area to allow for customization. The WedgeWorks custom options include:
- Stamping options | 10-character straight/freestyle stamping; 15 characters around the toe; and two lines of 10 characters each
- Custom paint-filled loft, bounce and grind markings and BV Wings logo
- Six unique toe engravings
- HandGround options for grind personalization
- Vokey WedgeWorks Flight Lines
SM10 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules.
The stock shaft is the True Temper Dynamic Gold S200 while the stick grip is the new Titleist Universal 360 Grip.
Vokey SM10 wedges are offered in three finishes: Tour Chrome, Jet Black, and a new Nickel finish. A Raw finish is also available through custom order.
Expect to pay about $249 a wedge (CAD) and $299 in the Raw finish.
