Bridgestone Golf is doing a 2021 upgrade to their longest running golf ball model. The value-priced e6 ball has been around for an incredible fifteen years now, and continues to find a sweet-spot in the […]
SRIXON has announced the newest editions of their highly successful SOFT FEEL and SOFT FEEL LADY golf balls, extending the heritage of one of their most successful lines. “This is our 12th generation SOFT FEEL golf […]
How often have you thought deeply about your golf equipment and the engineering that is required to create it? Not often, I would guess. Modern golf gear is highly under-appreciated for the marvel that it […]
This week marks the annual Consumer and Electronics Show being held in Las Vegas, Nevada, and one car company is showing their technology in a unique, golf-related way. Nissan, playing off their ProPilot 2.0 advanced […]
Titleist is pulling consumers deeper into their golf ball development process. A new initiative will allow everyday golfers to purchase an experimental ball and provide feedback for the company. The product incubation development process from […]
Q-Star, 5th Generation. It sounds like the name of the latest show on the Sci-Fi channel but, in fact, it is the latest golf ball offering from Srixon Golf. This mid-price model will continue to […]
TaylorMade has relaunched the Noodle brands of golf balls, this time with an extra touch of colour. The return of the golf ball known for its high level of softness and value pricing includes the […]
For a few years now, the golf ball market has been a very busy one in the segment just below the premium products. Pushes by companies like Callaway, Bridgestone, Snell, and more have been clearly […]
Bridgestone Golf says their website was crushed with traffic after it became known that Tiger Woods was putting their golf ball in play at the Hero World Challenge. After yesterday’s announcement that he has officially […]
The famous Titleist “Red Box” now contains a whole new ball. The company has announced the new DT TruSoft, coming to Canadian markets next Spring – a mid-priced product with extreme softness characteristics. “DT TruSoft is […]
It’s been nearly 15 years since the iconic Titleist ProV1 golf ball franchise debuted. The dominant sphere flavour worldwide at amateur and professional levels has rolled along nicely for Acushnet but it’s path has not […]
A month from today golfers will be able to put the new Callaway Golf Chrome Soft golf ball into play. On January 16 the product will be available at retail. The build up for the […]
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