At more than a century old, the Brockville Country Club, has enjoyed much success since they opened their doors.
Lately the modern golf market, with growing competition and a changing audience, has presented some challenges for the historic club, just like it has for others.
To aid their “transformation” in 2016 the member-owned non-profit organization is engaging new strategies to help them move forward in the best way possible.
In a message to membership, Club President Tom O’Shaughnessy has shared that the Board of Directors has moved to make a couple changes.
The first is that they will be eliminating a Core Emergency Fund assessment to the membership. It follows a recent decision by the club to defer initiation fees for new members for two year, which is outlined in their member information package.
In addition to these changes the club has engaged some outside help. “The Board of Directors has been working very hard at defining the key initiatives needed to right our current course,” O’Shaughnessy said in the note to membership in their January 16th newsletter.
“The board has taken a critical step in securing our future by voting to partner with Thunderbird Management Services Inc. (TMSI). TMSI will work with us to help sell and manage our tee sheet and provide training for our staff. This training will be focused on delivering a superior customer experience for members and guests. Discussions with TMSI have been going on for quite some time. It was decided that this agreement was the right thing to do based on a number of factors, not the least of which was the results of the member’s survey. I can promise you that this decision will have a positive impact on our club. The board is confident it will allow us to move forward in a profitable fashion for many years to come.”
The club will be hosting a Town Hall for members at the end of the month to share more details.
In a statement released to media Shaughnessy expanded on his comments to the BCC membership with a nod to their new relationship with TMSI.
“We’re very much looking forward to working with TMSI and seeing what they can bring to the table in terms of golf course operations and marketing,” said Brockville Country Club president Tom O’Shaughnessy. “TMSI has a proven track record of successful golf course operations, and we’re positive their expertise will be an asset to Brockville as we move ahead.
Added President of TMSI, Darin McCorriston, “We feel Brockville has so much to offer not only residents of the town, but also golfers from all across the capital region. It’s a great facility, and we’re eager to get started with them. With its history, its allure, and all the amenities it has to offer, Brockville has tremendous potential.”