Mizuno Golf is again looking to make a dozen golfers “tour stars” and this time Canadians (except those living in Quebec due to extensive regulation hurdles) can be part of the picture.
The company revealed that their “Play Famously” campaign is back for a second year with their new JPX-EZ game-improvement irons as the centrepiece.
The contest looks to take ordinary golfers and give them the full pro treatment. In 2013 more than 6,000 golfers entered to try and win a spot on Team JPX.
“The Play Famously campaign opened our eyes to the impact of golf on the golfer beyond their handicap, from teaching lessons such as patience, integrity, and perseverance, as well as fostering relationships and helping some face and overcome their challenges,” said Chuck Couch, Vice President of Product Development, Golf Division, Mizuno USA. “We believe we make the most forgiving irons in golf. By combining our irons with the personal stories of our Team JPX , we are truly demonstrating the positive, transformative power, of the great game of golf.”
The first two members of Team JPX will be selected through a casting-call-format submission campaign conducted by the popular golf website, GolfWRX.com, and unveiled through a national print advertising campaign and video content featured in leading golf magazines and websites. The remaining 10 “at-large” spot will be selected through an online contest at www.playfamously.com.
To enter golfers in the United States and Canada (except Quebec) are asked to try the new JPX-EZ irons at an official retailer and then provide feedback in a submission of a short essay, photos and/or video. The theme is demonstrating passion for golf and explaining how golf had helped their lives.
The 12 team JPX winners receive a complete JPX-EZ golf package including custom fit JPX-EZ irons, JPX-EZ woods, JPX wedges, a Mizuno staff bag personalized with their name, and a season’s worth of Mizuno apparel and accessories. The Team JPX season will culminate at the 2014 JPX Invitational, a “tour level” experience for amateurs at the home of Mizuno’s North American R&D Center, the Country Club of the South in Atlanta. Select contest winners will also be showcased advertisements over the course of the campaign.
“Since introducing the JPX line in 2011, we’ve successfully refuted the misconception of Mizuno as purely an elite players iron,” said Couch. “Our JPX-800, JPX-825 and now JPX-EZ lines have consistently demonstrated the fact that our unparalleled commitment to superior craftsmanship and performance extends to our game-improvement products; and golfers have clearly taken notice.”
Applications for a coveted spot on Team JPX-EZ will be accepted today through July 11, 2014. To see how the JPX-EZ irons and their game-changing sweet spot stack up against the competition and learn more about the campaign, visit www.playfamously.com.