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Cobra Golf Extends White Offerings With S3 Driver

Via Press Release:

INTRODUCING THE COBRA WHITE S3® DRIVER

Special Release of the High-Performance Cobra S3® Driver Has Unique All-White Cosmetics, Now Offering a Choice of White or Black S3 Driver

The Cobra Golf S3 Driver - Sole
The Cobra Golf S3 Driver - Sole

CARLSBAD, CA (April 15, 2011) – Cobra Golf announces the introduction of the Cobra White S3 Driver, loaded with E9 Face Technology and Adjustable Flight Technology, plus an upgraded premium Aldila RIP all-white shaft. Limited quantities of the White S3 Driver will be available globally starting early May – offering consumers a choice between a white S3 Driver or black S3 Driver.

“We’re excited to be the only brand to offer both a white and black driver model to golfers this season – complete with our latest 2011 technologies,” says Brian Zender, Senior Vice President and General Manager of COBRA-PUMA GOLF. “This is Cobra’s second white driver, following the release of the white ZL Driver last year that sold out immediately and won on tour even before it was released.”

This exclusive product is ideal for the accomplished player who wants to play a technologically advanced driver with Tour-caliber performance. It offers golfers outstanding forgiveness, along with superior distance and accuracy. The White S3 Driver features the revolutionary, patent-pending E9 Face Technology that expands Cobra’s Sweet Zone™ by 30 percent, taking into account all areas where golfers hit the ball on the clubface, to make it the smartest clubface in the market.

E9 Face Technology™

Cobra’s new E9 Face Technology – in both the white S3 Driver and black S3 Driver – makes the clubface more intelligent. Most clubfaces are designed with a circular sweet spot around the center of the face, the assumption being that the center of the club is where golfers hit the ball on every shot. Cobra tested golfers hitting 25,000-plus shots and discovered that golfers actually hit shots across the face in a canted, elliptical pattern that wasn’t always in the center. In fact, 99% of shots hit by golfers were in this elliptical pattern from the low heel to the high toe. So we redesigned the clubface to take advantage of this phenomenon – resulting in Cobra’s new E9 Face Technology with a 30% larger Sweet Zone.

“We looked at tens of thousands of hits across the driver clubface and saw a distinct ball impact pattern from the low heel to high toe,” says Tom Preece, Vice President of Research and Development for Cobra Golf. “E9 Face Technology maximizes distance and accuracy from any point on the clubface, especially where golfers hit most often.”

The Cobra Golf S-3 Driver - Address
The Cobra Golf S-3 Driver - Address

Adjustable Flight Technology (AFT)

The Cobra White S3 Driver also features Cobra’s popular Adjustable Flight Technology (AFT) offers three simple face-angle settings (Open, Neutral and Closed), which allows golfers to easily dial in their optimal ball flight for maximum distance and accuracy.

Aldila RIP Beta Shaft

A revolutionary shaft design with optimum flex and torque characteristics promoting incredible feel for maximum shot control, optimal spin and launch characteristics.

The Cobra White S3 Driver (MSRP $399 CDN) is available in lofts of 9.5° and 10.5° in men’s right-handed, and 9.5° in men’s left-handed, with an Aldila RIP Beta shaft – the 9.5° model comes in S flex only, the 10.5° in choice of S or R flex – with a white-colored Golf Pride Tour Wrap 2G grip. This special release also includes a unique white headcover, plus a white AFT torque wrench in a white pouch.