Golf Pride Gets “Rad”

For years Golf Pride was the undisputed leader if the golf grip market. While they still command the greatest consumer market share and overall use numbers by touring pros in the standard grip segment, in the last decade they have fallen behind in the putter grip department.

The move to softer style grips, like those offered by Winn for example, has been the industry trend and while Golf Pride tried to react with models like the Sofftie series, they kept losing ground.

They do have some hope however, in the form of the V-Rad family of grips that will hit the market this month.

The South Carolina-based company says the V-RAD, “is the most exciting putter grip on the market today,” but that designation will be determined by the consumer in the end.

The grips will be offered in three distinctive designs called Optik™, Shock™ and Silk™. According to the company, to increase feel and durability they were constructed using a proprietary advanced composite rubber (ACR). This material creates a smooth, subtle surface texture with enough tackiness to enourage a light, controlled grip.

Each grip boasts a semi-pistol shape with a flat front and smooth, rounded corners. One piece construction allows for easier installation.

“V-RAD is the answer to golfers who value style and refuse to compromise performance and durability,” said Jeff Fiorini, general manager for Eaton’s Golf Grip Division. “It’s easy to clean and we feel it will revolutionize the putter grip category.”

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