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Miura Finding Unpaid Success

When they play, more often than not golf touring professionals are doing so with equipment they are paid to endorse. The payoff, of course, is cash for the player and for the manufacturer, the opportunity to turn that endorsement into publicity – especially in light of any success the player may have.

Some players don’t have the availability of such contracts while others simply make the choice to utilize the best tools they can to help them play well, whether they are getting paid to use them or not.

Miura Golf, a highly respected manufacturer of precision forged irons, is right there when it comes to being the “go to” brand for players in that situation.

We see it on the PGA Tour where Frank Lickliter II has been known to put Miura irons in play and there was even a solid suppport of the brand this past weekend on the Duramed Futures Tour.

Canadian Samantha Richdale (left, photo courtesy of the Duramed Futures Tour) took down the Louisiana Pelican Classic, shooting 8 under par, using 8 Miura MC-102 irons. The $12,000 first place cheque moved her to 2nd place on the tour’s money list.

While Miura Golf (who are also based in British Columbia like Samantha) does not pay Ms. Richdale and can’t legally use her name to endorse their products, they are aware of her playing their equipment and are proud of her recent accomplishment.

“We’re extremely pleased that this victory has demonstrated that Miura Golf’s forged, mild-steel irons are also the ideal choice for women golfers,” says Miura Golf Vice-President Bill Holowaty. “We’re very proud of her, and we full expect her to be back in the winner’s circle again soon with the help of her Miura MC-102 irons.”

Sure, it may not be a win on the PGA or LPGA Tour but it is a win nonetheless for this boutique manufacturer.

And having a player win with your clubs without being paid is the strongest and most genuine endorsement of all – one consumers can truly believe in.

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