Buffalo, New York-based OnCore Golf Technology has announced an exclusive partnership with Gabe & Abe’s Golf.
The Saskatoon-based agency will carry the full suite of OnCore Golf’s golf balls, including the AVANT 55, ELIXR™ and VERO X1.
OnCore Golf and Gabe & Abe’s teamed up with the expressed plan to expand OnCore Golf’s Canadian footprint and brand awareness among what they call the “most diehard golfers in the world,” Canadian golfers.
Founders of Gabe & Abe’s Golf are two seasoned P.G.A. of Canada Golf Professionals – Brian Gabrush and Abe Buckle. Together, Gabrush (23 years) and Buckle (45 years) have nearly 70 years of experience as P.G.A of Canada Golf Professionals.
“We are excited to expand OnCore Golf’s footprint up north and utilizing the knowledge and experience of both Brian and Abe,” says Steve Coulton, co-founder OnCore Golf. “Headquartered in Buffalo, New York, we have a very loyal fan base in Canada. Providing (logistically) all Canadian golfers an opportunity to save money on international shipping and taxes is a game-changer for everyone.”
Gabe’s & Abe’s Golf strategy is to price OnCore Golf’s golf balls – the AVANT 55, ELIXR and VERO X1 aggressively compared to the traditional “OEM” golf ball brands. They feel this strategy will create a “no-brainer” effect for Canadian golf courses to stock OnCore Golf’s proprietary, perimeter-weighted balls.
“We’ve been blown away by the technological innovation behind OnCore’s three-ball suite of golf balls and the performance benefits for golfers of all skill levels,” says Buckle. “With a design and engineering team lead by legendary John Calabria, the brains behind many of the most successful golf balls in the game’s history, we believe OnCore is positioned for exponential growth in the Canadian market.”
Gabe and Abe’s Golf have secured nine independent sales reps to promote the OnCore Golf brand at Canadian green grass accounts. The reps will have stock on-hand to immediately supply the golf courses with the product, anticipating significant sell-through at golf shops throughout the country.
The representatives for the Canadian golf market that have been named are: Rob MacGregor (Alberta), Ted Hanton (Saskatchewan/Manitoba & Lakehead), Roy Holdsworth (Ontario East & North), Glen Smith (Ontario West & Niagara Region), Jean-Marc Tourangeau (Quebec), Troy Howe (Maritimes). Two representatives for British Columbia will be announced soon.