Perth Golf Course Signs Management Deal With TMSI

Perth Golf Course will now be managed by Thunderbird Sports Management, Inc. (TMSI)
Perth Golf Course will now be managed by Thunderbird Sports Management, Inc. (TMSI)
Perth Golf Course will now be managed by Thunderbird Sports Management, Inc. (TMSI)

The stately Perth Golf Course will have a new management system in place for 2015. The club’s owners have reached an agreement with Ottawa-based Thunderbird Management Services, Inc. (TMSI) to assist them in operating the golf course located in the seat of Lanark County.

TMSI currently operates the eQuinelle Golf Club, the Thunderbird Sport Centre (including the golf course), and the several domed recreation facilities in the National Capital region.

Perth Golf Course is celebrating their 125th anniversary this season but the ownership group decided it was time for a change in their operations.

First developed in 1890 the club was member-owned for many years but the ownership structure changed in 1997.  It expanded to 18 holes under new sole owner Jim Baxter in 2000.  In recent years he entered into a partnership with three other local businessman and the club has operated as a semi-private facility.

The team at TMSI is excited with how they believe they can continue the club’s long and vibrant legacy.

“We believe the potential for the Perth Golf Course is virtually limitless, given the quality of the golf course, commitment of the owners to providing a first-class experience and TMSI’s proven formula for success,” said Rob Knights, Vice-President of Operations and Business Development for TMSI. “Perth has a long-standing tradition in the Ottawa Valley as a place where locals and cottagers can come to enjoy a fun round of golf on an excellent course, and enjoy a fine meal afterwards. We’re committed to continuing this tradition and evolving Perth into a successful, modern facility.”

With the regional golf market presenting increased challenges the ownership group of Mark Beveridge, Dave Trick, Tim Lee, and Jim Baxter felt some outside helps might provide be called for.  They looked to the 25 years of golf experience of TMSI for that.

“Challenging times call for innovative solutions,” said Mark Beveridge. “We believe we have risen to meet those challenges, and we’re excited for what TMSI will bring to our fine facility.”

TMSI will hand day to day operation of the facility along with the marketing while the current owners retain the full 100% equity of their investment.

“TMSI has a proven track record of improving the bottom line of golf facilities it manages, while also being mindful of the needs of members and guests,” said Tim Lee. “We believe by working with TMSI, we will be able to improve our product and provide our members, guests and the community with the finest golf experience in the area.”

An Open House is planned at the club for April 12, 2015. At that time members of the community can hear more about the new partnership and plans at the golf course for the year to come.

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