With just days to go before the TaylorMade R11 product lines his retail stores on February 4th it came to little surprise that the company ramped up the marketing machine at the PGA Merchandise Show last week.
It just just one look/stroll/marathon at or through the TaylorMade/adidas/Ashworth booth to see how much weight the company is putting into the stark white product lines this year.
As the everyday consumer did not have access to the show floor in Orlando, Florida we thought we would at least provide a little glimpse for you.
It was big and impressive. Will it filter down to retail sales and give the company the boost it is looking for? All indications are that there will be a lot of golfers waiting on the doorsteps of their favourite golf shops in a few days.