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Tiger & Nike Golf Team Up To “Make It Matter”

(SHENZHEN, China) — Coming straight after the opening major of the year where Tiger Woods tied for 4th place thanks to a remarkable run on the opening nine holes on Sunday, Nike Golf will team up with  Woods for the first Nike Golf “Make It Matter” Tour in China and Korea.

The Nike “Make It Matter” Tour aims to illuminate the sport of golf in Asia among youth, golf fans and aspiring athletes alike — all through insights shared by Woods as it relates to golf, including athletic training, practicing, preparing for competition and product innovation.

The Nike “Make It Matter” Tour first stop is Shenzhen’s Mission Hills Golf Club, marking the second time the club has hosted Woods. His inaugural visit 10 years ago was a landmark event for Chinese golf development, raising the game’s profile both domestically and overseas.

Said Tenniel Chu, Vice Chairman of Mission Hills Golf Club: “We warmly welcome the return of Tiger Woods. Ten years ago, his visit was an important milestone for Mission Hills and the golf community in China.

“Mission Hills has long been committed to developing golf events for young people and training the next generation of players in China. We look forward to cooperating with Nike Golf and hope Tiger Woods’ strong appeal will attract more enthusiasts to the game of golf, especially among our younger athletes,” said Chu.

As part of the “Make It Matter” Tour, Mission Hills will host the Nike Golf Junior Championships for golfers aged 12 to 18.

The tournament will be held from April 11-12 at Mission Hills’ Duval Course, with 120 young golfers competing for the chance to meet Woods in person. All contestants will also be invited to participate in the Tiger Woods Golf Clinic on April 12 on the Olazabal Course.

During his last visit 10 years ago, junior golfers such as Han Ren and Feng Yue had the chance to play with Woods. After that experience, both have since gone on to become some of China’s leading amateur golfers.

Woods will also share some of Nike Golf’s new products with the junior golfers, alongside Nike Golf President Cindy Davis.

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