Titleist Keys In On New Orbs for ProV1 Family

When it comes to golf balls the Titleist ProV1 family is the heavyweight champion.  Despite the valiant and credible product introductions by other companies the market share for the decade old ball franchise has almost been impossible to dip into.

The “champ” gets a new look this year and it’s more than window dressing.  The new ProV1 and ProV1X will make their retail debut in Canada on February 15th, with professional victories already validating the product.

Tomorrow (Feb. 3, 2011, 3:30 to 4:00 p.m. EST) the company will host a live webcast with some key personnel to talk about the evolution of the ProV1 and what the new products offer to golfers of all stripes.  You can find it at the following link:

Titliest ProV1 & ProV1X Webcast

As a Titleist ball user I was eager to try out the new models and was able to do so last week in Orlando as I attended the PGA Merchandise Show and played a round where I hit some shots with the new balls.

I can’t say there were any real surprises with either design but they certainly delivered on their touted traits.  The new ProV1 was a treat around the green and almost reminded me of the old high-spin Titliest Tour Balata balls as it danced around on short shots, even off a clubface marked with conforming grooves.  The new ProV1X is a bombers delight as it rocketed off the face on tee shots.

Here are the basics on the new models from Titleist’s perspective:

The new Titleist ProV1 Family
The new Titleist ProV1 Family

NEW PRO V1

Increased Spin Control. More Consistent Flight with Exceptional Distance

New Pro V1 provides the exceptional distance and durability that golfers have counted on, and now delivers increased spin control and a more consistent flight.  This advanced performance results from a new innovative ZG process core technology, responsive ionomeric casing layer, urethane elastomer cover and spherically tiled 352 tetrahedral dimple design.  This new 352 dimple pattern with five different dimple sizes (previous generation had 392 dimples) has more surface coverage and 3 axes of symmetry.  These new aerodynamics deliver a penetrating ball flight that holds its line in the wind.

“By implementing design improvements in the core, casing layer and aerodynamics, we have produced the highest performing and most consistent performing Pro V1 we’ve ever made,” said Bill Morgan, Senior Vice President, Golf Ball Research and Design, Acushnet Company.  “Players’ feedback has focused on new Pro V1’s tight penetrating flight, particularly in holding its line in the wind, as well as the increased spin control and consistent reaction into the green.”

NEW PRO V1x

Longer Distance.  More Consistent Flight with Exceptional Spin Control.

Delivering very low spin off the driver and long irons, New Pro V1x provides longer distance and a more consistent flight along with its renowned Drop-and-Stop greenside control.  A four-piece multi-component design, Pro V1x features a large, high velocity dual core with a soft center, responsive ionomeric casing layer, urethane elastomer cover and a new spherically tiled 328 tetrahedral dimple design (previous generation had 332 dimples).  This high coverage dimple pattern with seven different dimple sizes has three axes of symmetry and produces a higher trajectory for Pro V1x’s longer distance and a consistent flight that cuts through windy conditions.  The Pro V1x retains its urethane elastomer cover for soft feel and durability.

“The new Pro V1x has a new 328 tetrahedral dimple design which is exceptionally efficient aerodynamically,” said Morgan.  “The combination of the Pro V1x’s higher trajectory and very low spin results in longer distance.  While any distance gains are certainly player dependent, most Pro V1x players have noticed that it peaks further downrange and carries farther than their prior generation Pro V1x.  They have also experienced excellent performance in windy conditions.”

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