Turning The Corner

Ottawa-Gatineau Golf Expo 2011
Ottawa-Gatineau Golf Expo 2011

A sure sign of the impending golf season in Canada is the arrival of Consumer Golf Shows.

This past weekend I joined the Flagstick crew at the Ottawa-Gatineau Golf Expo (we were a show sponsor this year) where our Spring Print issue was distributed and I am happy to say it received a very positive reaction.  We have just completed our fifteenth year of publishing and in an environment where most magazines last only a few years we think it has been quite a success story.  The print issue is now being produced on a fully glossy stock and the comments from both readers and marketing partners was nothing but positive.

Copies of the Spring issue are now out at most area golf retailers in Eastern Ontario along with various other club and driving range/dome locations.  If you prefer a more eco-friendly look at the magazine you can check out the digital version here.

As part of the weekend activities I was fortunate to be able to conduct a couple 45-minute seminars on new golf equipment for 2011.  The sessions were well attended and very interactive.  Although I had more than a few great questions lobbed at me it was clear by reactions to certain golf equipment that marketing still drives consumer interest in golf clubs over proper fitting and education.  While the industry has come a long way in educating consumers, especially with venues like the internet available, there are still a lot of people confused about the purchasing process for golf equipment.  The blind-faith purchase is still far too common but I can certainly see that many avid golfers are finally embracing the club-fitting process.  It’s been a long-time coming.

Just a few other notes on this Tuesday –

-Expect some news tomorrow from Titleist Canada and an initiative they have working on to create a stronger bond with their customers.  We’ll have the full story on Flagstick.com.

Brockville Country Club Head Professional Derek MacDonald tells us his pro shop renovations are well underway.  It will be a whole new look with the main desk pushed towards the back of the shop and a quality line-up of new vendors.

-Had a quick email from the Mont. Tremblant Resort this morning.  Last year the green fees at peak times for Le Diable and Le Geant were all the way up to $175.  That has been dropped to $129 for 2011 and if you stay in lodging at the Pedestrian village you’ll be able to get a combination green fee that allows you to play a round at each course for $169 total.  After a massive drainage program on Le Geant in 2010 the resort will be sinking a half million dollars into the bunkers at Le Diable this year.  Le Diable will open May 6th with Le Geant following on May 20th.

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