Classic, retro, whatever you’d like to call it, it’s in right now. Just ask your teen daughter who is asking to borrow that oversized sweater you proudly wore in the 1990’s and somehow still resides in your closet.
Unlike those clothing items, some looks are a little more timeless, and in their 100th year of using the FootJoy name, the company is leaning into their past to inspire current offerings. That includes models in the company’s Premiere Series family of golf shows. Familiar looks with modern enhancements reign among the new models, including the new Premiere Series Wilcox for men and the Premiere Series Issette for Women.
“The Premiere Series continues to raise the standard for performance and innovation rooted in authentic, classic styling,” said Patrick Trubiano, Director of Product Management, FJ Footwear. “Players at all levels have adopted the Field and Packard styles at unprecedented rates, and the new Wilcox and Issette patterns are sure to energize the classic category even more.”
What players find in the Premiere Series are shoes with a concerted attention to detail, using full grain leathers, bringing you the essence of a time period when their was great pride in craftmanship.
That is paired with modern details like a VersaTrax+ outsole for outstanding traction, and sole details that provide extra connection to the ground for better stability. This is married with interior cushioning provided by the use of a Ortholite® EcoPlush FitBed®.
Both the Wilcox and Issette are backed by two-year waterproof warranty protection.
The Premiere Series Wilcox and Issette are now available at retail.
The Premiere Series Wilcox is available in White, White/Navy, and Black with a Canadian minimum advertised price (MAP) of $329.99.
The Premiere Series Issette is offered in White/White and White/Black colour-ways with a Canadian minimum advertised price (MAP) of $259.99.
