With premium golf balls soaring to higher price points, the mid-level golf ball market is a growing battle ground, and top golf ball maker Titleist is trying to garner more adoptees to their Tour Soft model. It appears they are doing this via a very complete makeover of the current edition, updating the core and cover technologies, and adding more speed, all while enhancing the feel.
Internally the ball features a 1.608” diameter core, what the company claims is the largest ionomer-covered core in the market. It’s a key attribute for the new revised Tour Soft, helping to have more speed, soft feel, and lower spin in the long part of the game.
“The core is the engine of the golf ball, and that’s where a ball gets its speed,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “What makes new Tour Soft unique is the size of its core, which gives the ball even more of its fastest material and allows for exceptional speed in the long game.”
Short game spin enhancement comes courtesy of a Fusablend cover that sports a 346 dimple package better optimized to sustain flight.
“Golfers who tee up Tour Soft are looking for soft feel and performance throughout the bag,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “Every change we made to new Tour Soft gives players a better golf ball from tee to green.”
New Tour Soft golf balls will be offered in white, high optic yellow and green and will be available in golf shops worldwide on January 24, 2024. Tour Soft will be available in pink in July 2024. | MSRP: $54.99 (CAD).
